Brits secretly want to do yoga, spa days and even brunch dates with their dogs – the rise of ‘pet-life balance’
Britain’s obsession with wellness has officially gone to the dogs as new research shows millions of Brits now share their self-care rituals with their pets.
According to a report by Peamutt Butter, almost one in five (20%) dog owners already take part in ‘dog yoga’ – while more than a third (34%) secretly want to give it a go.
But the wellness trend doesn’t stop there. A quarter (25%) of dog owners admit to running pamper routines for their pooches, from bubble baths to paw massages.
The amusing study showed nearly half (46%) of the 2,000 dog owners surveyed said their daily walk is as much about their own mental wellbeing as it is for the dog, while a third confess to planning their weekend social life entirely around their pet’s needs.
And the nation’s foodie culture has crossed over too, with one in five (21%) saying they enjoy ‘brunch moments’ with their dogs, whether that’s a café croissant or a creative lick mat to match their human’s breakfast.
Women are the biggest “dog pamperers”, with 36% saying they give their dogs regular spa-style treatments, compared to 22% of men.
Men, however, are twice as likely to do dog yoga (24%) and three times more likely to share post-workout dog and human friendly snacks.
Londoners top the list for ‘dog-human’ brunches (29%) and matching outfits (23%), while Northern England owners are most likely to host dog birthday parties (19%).
Sally Addenbrook, from Peamutt Butter, said: “We’re seeing a real shift in how people care for their dogs – it’s about shared moments, not just meals and the evening walk. Whether it’s a yoga stretch or shared snack time, Peamutt Squeezy lets owners connect with their dogs in a fun, easy way. It’s wellness but with wagging tails.”
With its easy-squeeze format and silky-smooth texture, Peamutt Squeezy is the perfect partner for playtime, training, or enrichment, bringing joy to Britain’s most pampered pups.
Top 10 ‘Human’ Activities Brits Share or wish to share with Their Dogs
| Rank | Activity | % Who Do It with their dogs | % Who Want To Try it with their dogs |
| 1 | Dog yoga (“Doga”) | 20% | 34% |
| 2 | Pamper or spa days (baths, paw massages) | 25% | 31% |
| 3 | Brunch or café visits together | 21% | 28% |
| 4 | Listening to calming music or meditation | 18% | 30% |
| 5 | Watching TV or films together | 42% | 9% |
| 6 | Taking matching selfies or reels | 29% | 25% |
| 7 | Wearing matching outfits or accessories | 15% | 24% |
| 8 | Hosting birthday parties or ‘gotcha days’ | 14% | 22% |
| 9 | Creating Instagram-able meals for their dog | 12% | 19% |
| 10 | Sharing a bedtime or morning routine | 33% | 16% |