Fashion fans can save up to 60 per cent on designer shoes and branded trainers, whilst helping to save the planet at the same time, thanks to an innovative sustainable fashion business which is selling new, seconds and ex-display footwear at a fraction of the RRP.
There are significant savings to had on luxury designer brands including Jimmy Choo, Manolo Blahnik, Balmain, Balenciaga, Loewe and many more. Must-have trainer brands including trending styles from New Balance, Nike, Adidas and Converse are also up for grabs with up to 50 per cent off RRPs.
The footwear is being sold by sustainable fashion retailer Sole Responsibility – quite possibly one of fashion’s best kept secrets. The reseller is responsible for saving hundreds of thousands of pairs of perfectly wearable shoes from landfill or incineration.
All stock is either new, ex-display or with a small mark or fault. Products are purchased directly from retailers and sold on to shoppers at discounted prices via a dedicated eBay store. Everything that is sold is clearly marked up and photographed so buyers can see what they are purchasing. But be quick – stock is snapped up quickly, with popular brands and sizes flying out the door.
Simon Payne, founder of Sole Responsibility said: “Whilst the popularity of re-sale platforms like Vinted and Depop is absolutely flying, the seconds market is currently a bit of an ugly sister of the fashion industry.
“Seconds clothing and footwear just isn’t really on shoppers’ radar’s, but this makes up a huge proportion of the astronomical waste that goes on in the industry. These are clothes and shoes that are produced but never make it to market because of small faults and marks deeming them unsellable.
“When you think that fashion production makes up 10% of humanity’s carbon emissions AND it can take up to 40 years for a pair of shoes to decompose; it is criminal that products, which are perfectly wearable but have never seen the light of day are simply being disposed of. Shopping more sustainably is more than buying and selling the occasional item on Vinted. Seconds also need to be a consideration to help lessen our impact on the planet.
“At Sole Responsibility we are trying to change the way that the fashion industry and shoppers view seconds. Shoes especially are subject to wear and tear as soon as they are worn. We are saving these products, giving them a new lease of life and passing on these savings to shoppers. So if you’re in the market for a new pair of trainers or shoes then check out what you could save by buying seconds. Functional items like walking boots, wellies and event kids’ school shoes are perfect for buying in this way because they will show signs of wear and tear quickly anyway.
Products currently live on the site include:
JIMMY CHOO X MUGLER PUMPS 100 WOMENS MULES GOLD CHAIN (UK 5) – £499.50 (SAVE £350.50)
BALENCIAGA BLADE WOMENS BOOTS (UK 7) – £750 (SAVE £700)
ADIDAS STELLA MCCARTNEY OUTDOORBOOST 2.0 COLD WOMENS TRAINERS (UK 6) – £139.50 (SAVE £69.50)
NIKE AIR FORCE 1 CRATER WOMENS TRAINERS (UK 4) – £79.50 (SAVE £15.50)