July 19, 2024

Soreen launch new on-pack promotion with Forest Holidays

£60 off with every pack and the chance to win a FREE Forest Holidays break.

The UK’s original malt loaf brand, Soreen has today announced a new partnership with B-corp holiday provider, Forest Holidays, to bring even more treats to their consumers with their latest on pack promotion.

Find a Soreen Gold Lunchbox Loaf – ten to be sought out across the UK – to win a Forest Holidays break for the family, from a choice of 12 forest locations, inclusive of a Forest Ranger Experience (experts in bringing the fun to the great outdoors) and bike hire.

There’s something for everyone this summer too as every purchaser of Soreen’s Lunchbox Loaves 5 pack in the flavour of their choosing – Malt, Banana, Apple, or strawberry – will also receive £60 off a UK Forest Holidays break.

Liz Jacobs, Marketing Director at Soreen said: “Soreen has always been a firm family favourite, offering tasty products with great nutritional value for the whole family, but we’re also associated with adventure and activity, championing healthy living and wellness in general.

“We have always encouraged and championed feel good nutrition, ensuring we launch healthier cake options.”

“Forest Holidays is a fabulous partnership for us, given that the brand is synonymous with people, sustainability and wellbeing, which are also aligned to our consumer values. We hope this offer, which is available throughout the summer will help families to enjoy the great outdoors in some wonderful locations across the UK without the requirement for a passport or extensive travel.”

With the cost-of-living crisis and passport prices increasing, it’s expected that less families will go abroad this year in order to try and save money. Forest Holidays provide an escape in the UK that’s just a car ride away.

Featured on four of Soreen’s best-selling products (Soreen Lunchbox Loaves), the promotion will run for a four-month period, from the 1st May up until August.

Liz added: “Our products are unique in the sense that they provide a treat-like taste that’s popular with children and adults alike but with much lower sugar and fat than the average cake bar, as well as providing a squidgy energy boost, making Soreen the ideal snack to accompany a healthy and active lifestyle.


Gemma Chance, Head of Brand Purpose and Guest Experience at Forest Holidays said: “Our holidays are all about doing good and feeling good and this year we’re on a mission to get even more people into the UK’s forests. We’re excited to be partnering with Soreen, who share our love of adventure in the great outdoors and understand the far-reaching benefits nature brings.

“Our partnership means even more people can discover our holidays and enjoy a wellbeing boost this summer.”


For full details of the promotion and how new Soreen purchasers and regular fans can be in with a chance to win, visit: SoreenForestHolidays.co.uk